Build a Better Blog, Part II
Let’s face it, life is busy and taking time on a regular basis to write compelling content, unfortunately does not make the top of our priority lists, particularly if you are not a writer. (By the way, even writer’s fall into this trap if not paid attention to).
If you go back to the very reason why you write a blog, that is to engage a potential customer or client, or communicate with an existing one, the purpose is to inform them or inspire them. The only way to get them to come back to your site, is to be there with new, fresh material, each day, week, or month (whatever interval you use).
Think about your own experience, how many times have you opened up a website, found a blog you are interested in, read it, and you now have an interest in getting more, only to find that when you returned a week or so later, there wasn’t anything new posted. In fact, most times, if you look at the archive list on the side, the dates of the previous blogs were inconsistent.
The point, if there is no consistency, then, the reader has no idea what to expect, and chances are, they will not revisit the site. Remember, it is similar to the “Site under construction” concept. Those sites are usually never looked at again!
It is critical to capture the attention of a reader quickly, relevantly engage them in the writing, and have them look forward to the next post. That is the intention of this writer. After many times making the same mistake I am writing about in this blog, I intend to change and discipline myself to write a weekly consistent blog. How do I make sure that happens this time? Tune in next week to find out! (See what I did there?)